Ben and Jerry Corporate Culture Essay

Ben and Jerrys somatic culture is one that focuses on the environment, its products, and people. The incorporate culture of Doing Good by Doing Good and Peace, Love and Ice pickax establish the guideposts for how employees behave in the business. Ben and Jerrys hold a kabbalistic respect for people both inside and outside the company. Ben believes that Businesses have a responsibility to give back to the community, while Jerry believes that If its non entertainment, why do it? Both Ben and Jerry have had a profound effect on establishing the values of the company.Ben and Jerrys philosophy of having fun has permeated the corporate culture and the grouch picking tinctures that ar being sold in the marketplace straightaway. Flavors much(prenominal) as Karmel Sutra, Imagine Whirled Peace, and Magic Brownie are popular flavors today while Cherry Garcia named after Jerry Garcia of the Grateful Dead was one of the beginning(a) fun flavors. Ben and Jerrys encountered recent co ntroversy when it named a new flavor after a Saturday Night Live character, Schweddy Balls. The companys heroical position on having fun and being brave has been controversial, but it has not hurt the companys profitability.Ben and Jerrys strives to have a verifying impact on the environment. The company has a philosophy of producing food in a way that is not wasteful or harmful to the environment. many of the ways Ben and Jerrys is trying to help the economy and use rubber food methods is by using family farms in rural communities to produce their crosspatch cream products. While this helps keeps the environment clean and cut down on waste, it also helps family farms prosper. The company realizes that the economic wealth of the country is wide and they motive to produce ice cream in a way that provides successfulness to farmer while ensuring corporate profitability.In addition, they want to be equal to(p) to provide ice cream to everyone no matter how much or how little mone y they might have. Ben and Jerrys has their own foundation that awards 1. 8 million dollars annually to organizations in the country. Some of the different programs that Ben and Jerrys supports are The Grassroots Organization for Social Change Program, The National Movement structure reach Program, The Vermont Capacity Building Grant Program, The Vermont Community Action Teams Grant Programs, and The Employee Matching Gift Program. Ben and Jerrys also gives back to its customers.Each year they show thanks to all of their loyal customers by giving them a Free chamfer Day once a year. Free Cone Day is when every customer who comes into a Ben and Jerrys that day go out get a free ice cream cone. Ben and Jerrys corporate culture has been successful by aligning its values to people, product and the environment. The corporate culture of Ben and Jerrys has given the company a unique soft touch that has proven to be profitability amid some controversial ice cream flavors. Ben and Jerr ys value corporate responsibility by doing the good and having fun at the same time.